Privacy Policy
Last updated: December 19, 2025
HRE operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). HRE is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect
When you visit, use, or interact with the Services, we may collect the following categories of personal information about you:
Device and usage data: Information about your device and how you use the Services, such as your operating system, browser, screen resolution, referring/exit URLs, IP address, and data about how you navigate through our website.
Contact and account information: Basic information you share with us, such as your name, email address, and phone number. We collect this information when you register for an account, make a purchase, or communicate with us.
Customer support information: When you interact with our customer support services, information you provide to us such as your name, contact information, and the information included in your messages.
Payment and transactional data: Information about the purchases you make such as the products you ordered and the payment method used. Note that payment method details are collected directly by our payment processors and are not stored by us.
Preference data: Information about your preferences and settings.
Information from cookies and similar tracking technologies: We use cookies and similar technologies to enhance your experience on our site. For more information about our use of cookies, please see our Cookie Policy below.
How We Collect Your Personal Information
We collect personal information in several ways:
- Directly from you when you purchase products, create an account, contact us, or interact with the Services;
- Automatically when you visit our websites, and through the use of cookies and similar technologies;
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
- From our partners or other third parties.
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create website analytics.
Marketing and Advertising. We use your personal information to send you promotional communications, advertising and direct marketing by email, postal mail, or other means as permitted by applicable law. You may opt-out of receiving marketing communications from us by using the unsubscribe link in promotional emails you receive.
Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity.
Communicate with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to the following third parties:
Vendors and service providers. We disclose personal information to vendors and service providers who help us provide the Services. These third parties may access, process, or store your personal information in the course of performing their duties for us. Our vendors and service providers include Shopify, payment processors, shipping providers, and analytics providers.
Business and marketing partners. We may disclose personal information to business and marketing partners to provide you with a better service.
Affiliates. We disclose personal information to our company affiliates for business purposes, including to provide the Services or otherwise within our corporate group.
Other legal reasons. In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Services. For more information on Shopify's privacy practices, please see Shopify's Privacy Policy.
Cookies
Like many websites, we use cookies and similar technologies to provide functionality, to analyze traffic, for advertising and for security purposes. You can opt out of non-essential cookies by using the link at the bottom of our website.
How Long We Retain Your Personal Information
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish or defend legal claims, or for fraud prevention purposes.
When we no longer have a use for your personal information, we will delete it or anonymize it. Typical criteria we use to determine the retention period include how long we have had a relationship with you, the length of time needed for us to comply with legal obligations, and the period of time needed to establish, exercise or defend legal claims.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights with respect to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know. You may have a right to request access to personal information that we hold about you.
- Right to Delete. You may have a right to request that we delete personal information we maintain about you.
- Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising." We do not knowingly sell or share personal information.
- Right to Limit Use of Sensitive Personal Information. You may have a right to direct us to limit our use of your sensitive personal information to only uses which are necessary to perform the Services or provide the goods reasonably expected by an average person.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at Order@DrinkHRE.com.